WHO AM I?

Passionate about products, illustration and experiences.

Hi, my name is Amrit! I am a student at the university of Waterloo getting my Masters in Digital Experience Innovation. I have a bachelor's degree in Math and Physics from the University of Alberta.

The reason I studied math and physics was because I loved learning about how the world worked, how so many systems were interconnected, and how complex mathematical relations manifest in phenomena that we can observe with our eyes!

...And because I love a challenge.

The issue with math and physics

But as I got further into the field it became way too abstract. There was no more tether to the real world. I want to work on challenges that would actually make a difference in people's lives.

Enter UX

After the pandemic hit, I found out about UX. UX is all about problem-solving for people. You start with a vaguely defined problem, dive deep into the problem space, explore different solutions, and iterate until you find the right one.

All those years of tackling complex and ambiguous problems came in handy!

And that's where we are now!

As I delved deeper into UX, I realized that my background is more relevant than I thought! I was able to apply the analytical and problem-solving skills I learned during my bachelor's degree to my work in UX design.

Collecting and analyzing data to gain insights and make informed design decisions, interpreting the results of A/B tests, and taking a holistic approach to problem-solving all pull from my background!